The oddest things appeal to the grand-kids.
I wanted to be sure almonds were in my <don’t laugh> diet. And so, I worked out that 13 almonds equals 2 weight watchers points. That seemed reasonable, and so I started carrying snack bags with exactly 13 almonds (oh, how I love those snack bags).
Luci (Grandchild number 6) was curious about my snack. I told her and then asked if she would like “13 Almonds in a Bag”. She did. In fact, all of the grand-kids wanted some….so now I regularly keep them around.
Now, in the meantime, I found these nifty swifty tins (available from the Almond Board) and bought a bunch of them (I like to conserve my snack bags).
Well YOU do the math. 13 almonds in a bag is two weight watchers points. 23 almonds in a bag is FOUR weight watchers points. THAT is the difference between 1 Skinny Cow mint ice cream sandwich and NONE.
I still carry 13 Almonds in a Bag
And…they continue to be a huge hit. It still cracks me up to hear, “Grandmama, can I have 13 Almonds in a Bag, please?”. (NEVER shortened to “Can I have some almonds, please?”)
Marketing my friends, all marketing